Build Your AI Super Team

Where you are

You already know what needs doing

The campaign you never built. The Klaviyo account you set up in March and never switched on. That page you keep meaning to redo, still almost ready since spring.

You're not short of ideas. You have never once been short of ideas. You got further than most people ever get, on your own, out of one room, around a job or around a life.

What you're short of is the hours to do any of it properly. So everything gets done at eighty per cent.

The reframe

Nothing's wrong with you. You're outnumbered.

Every brand that gets past where you are has 5 people doing 5 jobs. You have one person doing all 5, at eleven at night, after a day that already had a million tasks within it.

There's a reason you're exactly where you are.

You're also too close to it. You built the thing, you named it, you chose the photos. Nobody sees their own shop straight, and that's the bit a system is actually better at than you.

Which is the good news, because it's maths and maths you can fix. You don't have to become a different person on Monday.

What you'll actually walk away with

Three things you'll have sorted

How the pieces actually fit together

When something isn't working you fix one thing, on its own. The page. Then the ads. Then the emails. None of them talking to each other. You'll see the 5 as a sequence instead. That's what lets you take bigger swings.

Where you're not pushing AI far enough

Right now you use it on the off chance. A caption here, a subject line there. What's missing is the backbone underneath, the part that makes it a system rather than a slot machine. You'll see exactly where yours stops short.

That you're not carrying this on your own

You can't pay for a team yet, and you don't need to. Most of the brands you're up against are still doing this the slow way. That gap won't stay open.

Whatever stage you're at

You build this once and use it for years

If you haven't launched yet

This is how you get the thing built without it taking eight months.

If you're already selling

This is how the redesign, the new range, the email flows and the campaigns actually get built. None of it landing back on your list.

The system doesn't change. Only what you point it at.

The 5

The 5 jobs you're doing at once

You are doing them. You're doing them fifth, at the end of a day, with whatever's left. Here's what each one costs when a brand hires it properly.

01 The coach Keeps you deciding instead of circling the same tab for three weeks. £800 to £2,500 a month

02 The auditor Finds where you're losing people, so you stop guessing at it. £1,500 to £4,000 an audit

03 The brand strategist Positioning, identity, and the reason someone picks you over the other nine thousand. £5,000 to £20,000

04 The designer and developer Builds the thing, and builds it to sell rather than just to look right. £8,000 to £20,000

05 The retention lead Email and social that sell while you're asleep. £750 to £3,000 a month

What it costs

Your two routes towards your Freedom Brand™

Route one · hire the 5 out

£33,100

Year one, at the bottom of every range above. At the top it's £110,000.

This is what I'll show you

Route two · build the 5 yourself

£90 a month

A Claude licence.

The other thing that comes back to you is the whole picture. Bring in a freelancer and they see their slice. The email person sees the emails. The ads person sees the ads. Nobody has ever seen all of it except you, and you've never had anywhere to put it.

This sits in one place and remembers. The positioning you set in October still shapes what comes out in March. No re-explaining your brand to a stranger every time something needs making.

Which is the bit worth doing the sums on. You build it once. It doesn't leave, and it gets better the more of your business you feed it. The £90 buys the same 5 roles in month one and in month twenty.

You've had the tool for months. What you haven't had is the brief, the roles, or any way to tell whether what comes back is any good.

The session

What I'll show you in 90 minutes

01

What a 5-role team actually is, and which role to fill first

02

How to brief them so what comes back is yours, not everyone else's

03

The exact system I'd build for this, shown end to end, so you can go and build your own

04

Handing it over so it keeps running after you close the laptop

You'll leave with

Clarity on how to build the teammates you can't afford right now, but with AI.

Before you decide anything

Run one of them yourself, right now

This is the auditor, briefed for one page. Copy it, paste it in with your product page copy, and it'll tell you where you're losing people. In the order that matters.

You are my conversion analyst. I sell [product] to [who] at [price].

Below is the copy from my product page.

Do not tell me what is good about it. Tell me the three specific reasons a
first-time visitor who already wants this would still leave without buying,
ranked by how much money each one is costing me.

For each one: quote the exact line that causes it, say what the visitor is
thinking when they hit it, and write the replacement line.

Then tell me which of the three you would fix first if I only had an hour.

[paste your product page copy here]

On the left is the product page prompt. This is what the full audit hands back to you.

What it's actually for

So you can get back to the bit you actually love

A Tuesday, about a month from now. The campaign went out on Monday and you didn't write it at midnight. The product page is fixed. Nothing is late.

You spend the afternoon on the part you're actually good at. You shut the laptop at six, without that low hum of everything you didn't get to.

That's it. Become the one with the vision again instead of the one carrying it all on your shoulders.

This is for you if

You're building an ecommerce brand and doing all of it yourself

You've got further than most people and further than it feels like

You've bought the course, finished some of it, and built none of it

You'd rather build something people come back to than chase discounts

You run marketing for someone else's brand, and the list is just as long

You build or design sites for clients and want to hand back more than a design

You're a designer who can feel the job changing, and would rather get ahead of it

This isn't for you if

You want a dropshipping playbook. We don't do that here.

You've never heard of Shopify before.

You want general small business advice. This is ecommerce only. No bakeries.

Kim, who runs the session, in the studio

Proof

I do this for a living

It's been 12 years in marketing and communications, learning what moves people to buy or take action.

Before this I spent years at ASOS and Farfetch, where I went through more than 100,000 customer journeys. That's where I learned to find the leak rather than guess at it.

Now I build ecommerce brands for founders at both ends of this. OPAR, Galeria Escultorica and BySimren came to me with no website at all.

I built this process because I needed somewhere to sell my own products and couldn't find the time either.

100,000+ Customer journeys analysed at ASOS and Farfetch

2% → 5% Conversion rate, in eight weeks

+56% Revenue per visitor

What that's looked like for founders

10 daysOPAR Perfumes made back the full project investment.
267%More conversions in 90 days for Yogoody.
49Sign-ups from 10,000 visits in 3 weeks for Now Often Always.
28%Increase in sales in month one for YNNY.
HoursOf manual work removed for BySimren, custom orders up from launch.

Brands we've built and grown

Fragrance Lab OPAR Perfumes Made back the full project investment in 10 days.

Lifestyle YNNY Limited 28% increase in sales in month one.

Custom Cakes By Simren Hours of manual work taken out. Custom orders up from launch.

SPF Skincare The Rising Built and launched with us, with Blanca Padilla.

Ceramics Galeria Escultorica Came to us with no website at all.

Supplements Nuwa Wellness Repositioned and relaunched, ready for Q4.

Supplements Thryv Organics Repositioned and relaunched, ready for Q4.

Content The Artisan Lab Brand built from scratch.

What founders say afterwards

Five star review praising the storytelling and conversion work on a new homepage

Review from Yogoody on fixing user experience and abandoned carts

Review from a femtech founder on a website that reflects their story and mission

Five star review from katie rose, a first time founder, on delivery and budget

Five star review on a website revamp for a business launch

"It was delayed procrastination. I wish I'd done it sooner."

Karolina Olędzka, OPAR Perfumes

Before you register

In case you were wondering

I know. That's the thing we're in the room to fix. If ninety minutes is genuinely impossible this week, register anyway and watch the replay on a Sunday morning. It's the same session.

The method is the session. There's an offer at the end for people who want me to do it with them. It takes two minutes, and you can close the tab before it without missing anything.

That's the reason to come. You've got the tool. What you haven't got is the brief, the roles, or a way to tell whether what comes back is any good. That's the whole ninety minutes.

Then you know the pattern. You paid, you waited, and what came back was a list you couldn't act on. This costs nothing. Run the prompt further up this page tonight, before you register. If it's useless you've lost ten minutes.

Usually because they're written for every small business at once. Everything here is for ecommerce founders on Shopify. No bakeries, no life coaches, no general small business advice.

Register anyway and the replay comes to you. Live is better because you can ask me things as we go. But the replay is the whole session, start to finish.

Then it's the cheapest time to do this. You're building the team before the work piles up rather than after.

Nothing. Bring the one thing you've been putting off, and we'll point the team at it in the room.

The catch

There's just one catch

It's 90 minutes and you have to actually turn up. Or watch the replay properly, not leave it in a tab with the other seventeen.

You'll need a Claude licence to run what I show you, around £90 a month.

You'll still have to make the calls. I can hand you something that tells you where the money is going. Deciding what to do about it stays with you.

And here's the one I'd rather you heard from me. This will not fix your product, and it will not fix your prices. If people are landing and leaving because the thing itself isn't right yet, 5 roles will just help you find that out sooner.

Free. Live session, replay available.

Pick your session

Come to whichever fits. It's live, I'll answer questions as we go, and the replay comes to you afterwards either way.

Do the work of 5 hires without adding an hour to your day.